Ally watches your product like a first-time user and tells you exactly where people will get stuck, before you ship.

Works on any live tab, from Figma to staging to production.
Tells you where someone new will hesitate, misread, or give up.
Knows where users struggled before and warns you when a new flow repeats it.
They hit a step that doesn't make sense, a form that asks too much, a screen that assumes they already know how it works. So they close the tab. You don't get an email about it. You just see a number go down a week later, and by then you're already building the next thing.
most people who sign up never really start using it
how long someone gives your product before deciding it's not for them
how long before you find out what went wrong, if you ever do
Ally is a teammate that sees your product the way a first-time user would. While you build, it catches the moments that quietly lose people, and tells you before you ship instead of weeks after.
Ally reads your actual screens, in Figma, staging, or your live app, the way someone opening your product for the first time would.
It points to the specific step that loses them — a confusing field, a screen that assumes too much — and tells you why it'll cost you.
It knows where users struggled before, so when a new flow repeats an old mistake, Ally flags it before you ship it again.
Onboarding, feature launches, redesigns — the three moments confusion costs you the most.
Walk ALLY through your signup the way a new user would. It spots the field that loses 30% before they ever reach activation.
Open the feature behind a flag, ask ALLY where existing users will miss it, and rewrite the affordance before launch day.
Compare the old flow and the new one in two tabs. ALLY remembers what worked, and flags the moves that quietly tank conversion.
Start free. Upgrade when ALLY catches its first churn-causing flow — which is usually week one.
For solo founders kicking the tires on one flow.
For builders shipping every week.
For product teams who review together.
For orgs with security & scale needs.
The cost isn't a bad review. It's the quiet 40% who tried your product once, didn't get it, and never opened it again. ALLY catches them before they go silent.