See where users will drop off
before they ever do.

Ally watches your product like a first-time user and tells you exactly where people will get stuck, before you ship.

ALLY reviewing an onboarding flow and surfacing high-risk friction points
Sees your screen

Works on any live tab, from Figma to staging to production.

Thinks like a first-time user

Tells you where someone new will hesitate, misread, or give up.

Remembers your product

Knows where users struggled before and warns you when a new flow repeats it.

YBuilt with and trusted by founders from Y Combinator
Wordware
YC W24
ubicloud
YC W22
Sauna
YC S23
Hyperbrowser
YC S24
Playvision
YC W24
Imagine AI
YC S23
The problem

People sign up, get confused, and leave.

They hit a step that doesn't make sense, a form that asks too much, a screen that assumes they already know how it works. So they close the tab. You don't get an email about it. You just see a number go down a week later, and by then you're already building the next thing.

40–60%

most people who sign up never really start using it

under 5 seconds

how long someone gives your product before deciding it's not for them

weeks

how long before you find out what went wrong, if you ever do

What ALLY does

Work with Ally. It shows you where people get stuck.

Ally is a teammate that sees your product the way a first-time user would. While you build, it catches the moments that quietly lose people, and tells you before you ship instead of weeks after.

Sees what your users will see
Sees what your users will see

Ally reads your actual screens, in Figma, staging, or your live app, the way someone opening your product for the first time would.

Catches the exact moment people get lost
Catches the exact moment people get lost

It points to the specific step that loses them — a confusing field, a screen that assumes too much — and tells you why it'll cost you.

Remembers your whole product
Remembers your whole product

It knows where users struggled before, so when a new flow repeats an old mistake, Ally flags it before you ship it again.

Where teams use ALLY

Built for the three moments users churn.

Onboarding, feature launches, redesigns — the three moments confusion costs you the most.

Onboarding
Get more users to first value.

Walk ALLY through your signup the way a new user would. It spots the field that loses 30% before they ever reach activation.

Feature launches
Launch features users actually find.

Open the feature behind a flag, ask ALLY where existing users will miss it, and rewrite the affordance before launch day.

Redesigns
Ship redesigns without regressing.

Compare the old flow and the new one in two tabs. ALLY remembers what worked, and flags the moves that quietly tank conversion.

Pricing

Pay for the flows you ship.

Start free. Upgrade when ALLY catches its first churn-causing flow — which is usually week one.

Hobby

For solo founders kicking the tires on one flow.

Free
  • 1 product
  • 10 flow reviews / month
  • Text-based reviews
  • 7-day memory
Get started free
Pro
Most popular

For builders shipping every week.

$39/ month
  • Unlimited reviews on any tab
  • Real-time voice with ALLY
  • Long-term memory across flows
  • Figma + staging + production
  • Email support
Start 14-day trial
Team

For product teams who review together.

$25/ seat · min 3
  • Everything in Pro
  • Shared memory across the team
  • Slack + Linear sync
  • Roles & permissions
  • Priority support
Start team trial
Enterprise

For orgs with security & scale needs.

Custom
  • SSO + SAML
  • Custom data retention
  • Private model deployment
  • Solutions engineering
Talk to us

Every confused user is a churned user you'll never get back.

The cost isn't a bad review. It's the quiet 40% who tried your product once, didn't get it, and never opened it again. ALLY catches them before they go silent.

Get started freeFree to start · No credit card required